In my last blog, Rise of the Social Media Function, I focused on how companies need to best organize their marketing team(s) to leverage social media to connect with prospects, customers and their markets. I’d like to add another dimension to this discussion: social media within your own corporate community. …

Many opportunities exist for B-to-B marketing organizations in the social media space. . . .and they’re not all limited to what you can do with Twitter, Linked-In and YouTube. Just a few of these opportunities include: Establish a direct, relevant connection with your customers as a source of voice of …

As discussed in my last blog entry, Are you Ready for Marketing’s 2010 Annual Planning Process? , the IDC CMO Advisory Practice is “in the thick” of collecting surveys for our 2009 Tech Marketing Benchmarks study. We expect to collect detailed marketing investment data from nearly 100 hardware, software, and …