High tech channels are restructuring due to the emergence and convergence of social, mobile, big data, and cloud based solutions. These forces are expected to cause a substantial churn in the channel. IDC predicts turnover of 25,000 to 50,000 infrastructure partners in North America by the end of 2013. This is …

Tech marketing leaders constantly search for better ways to align with sales and IT as well as gain greater influence at the executive table. To improve this capability, Marketo’s newest board member, Sue Bostrom, offers an intriguing suggestion – keep the language of marketing a secret. Sue Bostrom is one …

What is the reality of Social Marketing adoption? Does usage match up to the hype and high expectations? Or is this already an over-blown marketing fad, even in these early days? IDC is beginning to see excellent examples of use, where Social Marketing is moving beyond  experimentation and is beginning …

What’s the most commonly heard word in marketing organizations today? It is “Transformation.” Dramatic transformational change is sweeping through marketing functions in most industries. And the main “change agent” is the customer. Or what we at the IDC Executive Advisory like to call the “New Buyer” . Our customers and …