Let’s start with a story that relates to marketing today. When my brother in-law was trying out for his high school basketball team, the coach sat all the players down at the end of one practice and asked them, “What is the most important statistic in all of basketball.” My …

So many marketing solutions are available that it is very difficult for marketers, chief digital officers, and CIOs to have a holistic view of what they have, what they need and why. IDC has recently created a tool to help – The 2014 Strategic Framework for Marketing Technology. This tool …