What does IDC predict for tech CMOs and their teams in 2015 and beyond? Our recent report IDC FutureScape: Worldwide CMO / Customer Experience 2015 Predictions highlights insight and perspective on long-term industry trends along with new themes that may be on the horizon. Here’s a summary. 1: 25% of …

Robert sits in an office near Provo, Utah at what looks like the console of an air traffic controller. But instead of directing jets through the airspace, he’s using Twitter to guide a software company’s buyer through her decision-journey. Part marketer, part sales, part tech service, Robert is one of …