CMO

Think marketing has already experienced the biggest impact from digital transformation? Think again. IDC CMO Advisory Service predicts that CMO jobs will turnover 25% per year; that 20% of marketers will blow up their funnel; and that cognitive marketing as a mainstream practice is not far away. Here are our …

In a 2014 study, IDC found that 51% of CMOs at tech companies have held their position for fewer than two years. We predict many new CMOs again this year. How can a new executive start right? IDC interviewed 10 wise, seasoned, CMOs for a glimpse into their first hundred …

What does IDC predict for tech CMOs and their teams in 2015 and beyond? Our recent report IDC FutureScape: Worldwide CMO / Customer Experience 2015 Predictions highlights insight and perspective on long-term industry trends along with new themes that may be on the horizon. Here’s a summary. 1: 25% of …

IDC’s CMO Advisory Service recently completed our 12th annual Tech Marketing Benchmark Survey and just last week had our client and participant webinar readout. With the results in, tech marketers should be excited; there are clear signs that marketing is gaining more respect, more responsibility, and more budget! For the …

It is that time of the year – IDC’s CMO Advisory Service is in the field with our Marketing Benchmarks Study. This is our 12th year conducting this study that is used by leading marketing organizations to benchmark their marketing spend and organizational structures. Now it’s your chance to join in this …

Marketing technology has seen a remarkable innovation boom over the past 10 years — so much so that the market now boasts over a thousand vendors that IDC organizes into more than 75 categories. IDC believes this structure is unsustainable and over the next three years the forces of consolidation …

IDC’s CMO Advisory Service is conducting our 11th annual barometer survey. Consider this blog post the official call for participants (get pumped!) Ok let’s cut to the chase: What are the benefits: Complimentary copy (value of $4,500, yea the font is green for a reason) of our 2014 Tech Marketing …

The Chief Marketing Officer cannot avoid broader responsibility as the digital customer experience bursts traditional boundaries. IDC predicts that by 2020, marketing organizations will be radically reshaped. The core fabric of marketing execution will be ripped up and rewoven by data and marketing technology. What actions will you take in …

Yesterday, IDC’s CMO Advisory Service had our annual Tech Marketing Benchmark Webinar. This study goes out to close to 100 senior lever marketing executives and represents the largest B2B Tech companies in the world (this year the average company revenue was $9.1B.) The webinar was packed with great information and …

Executives who earned their stripes in the pre-internet days sometimes cling to the notion that aggressive sales tactics are still the path to success.  Tyson Roberts doesn’t agree. The former sales star who is now a CMO and content marketing expert, explains why he changed his tune. Tyson Roberts is …