Jay Baer – APPLE EDUCATION HOME

Data, Marketing, and Supply-chains: Insight from the IBM Smarter Commerce Conference

July 15, 2013 data, IBM, Jay Baer, marketing, marketing as a service, personalization, supply-chain, USAA, Youtility 0

Envisioning your role within a larger context opens up possibilities. “Marketing” is mostly an internal work categorization. So, why limit your vision to marketing’s traditional box? The IBM Smarter Commerce conference is unique. It isn’t really a marketing conference. Instead, marketing is placed within the context of the overall commercial …