Social Media

As you continue to invest and execute in your Social Marketing, step back for just a moment to think about how “Social” fits in your overall marketing-mix. It is helpful to first look at the overall marketing function. There are two major rivers of information that flow into and out …

A company that publishes over 460 websites, 200 mobile sites and apps, and 200 print titles knows something about media and content. Last week, I had the pleasure of discussing trends with executives from IDC’s parent company International Data Group (IDG), the world’s leading technology media company. Here’s what I …

The stigma of social media is something I have been fighting for years. As someone whose education and career has mirrored Mark Zuckerberg’s (minus the dropping out of an ivy league school to build a multibillion dollar company and taking it public…so really when I say “mirrored”, I mean we …

A few days ago Facebook announced that their active users surpassed 1 Billion. This is a huge number and like it or not, as a Marketer, you cannot ignore a community of this size. At this point, it is irresponsible to write Facebook off as a fad. Its user base …

What is the reality of Social Marketing adoption? Does usage match up to the hype and high expectations? Or is this already an over-blown marketing fad, even in these early days? IDC is beginning to see excellent examples of use, where Social Marketing is moving beyond  experimentation and is beginning …

Social Media in the B2B world has got a bit of a bad rap right now. Let’s frame the problem. The obstacles might be spoken (or whispered) as: • “These new communication platforms, and this social media movement within our company…is …who knows? Well, let’s just keep an eye on …

I have just returned from the Bay Area where last week I moderated a panel of senior marketers on the topic of Social Media within the complex B2B marketing mix. The more I think through the potential for this area, the more excited I become about the contributions that Social …